'http://bit.ly/Zegna-FashionShowSS15 The Ermenegildo Zegna Couture SS 2015 Fashion Show movie directed by Johan Söderberg is an unconventional cut, a different view on the latest spring-summer show designed by Stefano Pilati.  The starting point was architecture then space came along as a word to objectify it.The inspiration is the result of their interaction translated into the origin of functionality to embody the social structures, the business logics. The silhouettes are more evidently defined in their volumes - the space - and in their graphism - the architecture.  Credits:  Stefano Pilati, concept and creative direction Johan Söderberg, director and editor AJ Weissbard, lighting designer James Murphy, music  Eva Tempelman and Max Brun, executive producers URBAN production, event producer' 

Tags: fashion , Designer , Couture , fashion designer , style , catwalk , menswear , fashion show , mfw , milan fashion week , short movie , zegna , Ermenegildo Zegna , spring summer 2015 , Stefano Pilati , ermenegildo zegna couture , Johan Söderberg

SEE ALSO: aer , triceps , mass , I.G.Model , Commando , fitness video , g body , Kareena Kapoor Gym , Royal , coaching