'#HomeGym #RogueFitness #GymEquipment  Rogue originally started in 2007 in Toledo, Ohio by Bill Henniger when he had difficulty finding the necessary equipment for his new gym, a CrossFit affiliate. He set up an e-commerce one-stop site roguefitness.com, with the intention of selling all the equipment necessary for a CrossFit gym.[2] Initially, Rogue only sold other manufacturers\' equipment through its website, but there were still issues with customers having to deal with multiple manufacturers and their own shipping fees and schedules, as well as equipment not entirely suitable for CrossFit.[10] In order to resolve the issues and speed up the delivery, the company started warehousing the equipment and eventually building some of the equipment itself. The company relies primarily on local and U.S. manufacturing to allow it to respond quicker to demand.[10][11]  The company grew into a 5,000 square foot (460 m2) facility in Columbus that was next to a CrossFit box that Henniger also owned. Rogue began offering more products and also started manufacturing more of them.[1][3] It had a 175,000 square foot (16,300 m2) manufacturing facility by 2014.[10]  Rogue Europe launched in Finland in January 2014 with Juha Puonti and 2009 CrossFit Games male champion Mikko Salo.[10] It opened a branch in Belgium for its European customers.[11]  In 2018, Rogue moved into a building a 600,000 square foot (56,000 m2) structure on 30 acres (12 ha) of the former Timken Company property[12] located on the southwest corner of East Fifth and Cleveland avenues in Columbus.[13] The new building consolidated their administrative, manufacturing, distribution, and retail operations.[8] It includes two gyms and showroom.[14][15] It also acquired OSO Barbell and Reflex Fitness Products in 2018.[16][17]  Rogue was a contender for Inc.\'s 2018 Company of the Year.[11]  Rogue Fitness had 200 employees in 2014,[10] increasing to 600 in 2019,[15] and 850 in 2020.[18]' 

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